My readers already know how much I value spending time outside; my blog features heavily on outdoors and nature. So I was somewhat surprised, and saddened to be honest, to read that new research reveals that 1 in 9 British children have not visited a beach, park or forest in a year, and on average a British child only spends 4 hours a week playing in the great outdoors.
Many kids are so disconnected from nature that over half of those surveyed admitted that they had never climbed a tree, a staggering 89% didn’t know what a buttercup was and 77% couldn’t identify a sunflower. The survey, carried out by Sudocrem, also asked 200 children between the ages of 4 to 8 years old to identify some of the creepy crawlies in Britain. It revealed that 89% of children were unable to recognise a butterfly, 51% didn’t know what a bumblebee looks like and 29% didn’t realise that bees make honey. These results are truly shocking!
There are so many benefits to spending time outdoors in nature; both physical and mental. This is why Sudocrem set up the award-winning Play More campaign, an initiative designed to encourage parents and children to get back in touch with nature.
According to children’s TV presenter and Play More ambassador Chris Packham, parents should be encouraging their children to explore the natural environment around them. “I was very fortunate when I was a child because I was encouraged to interact with the outdoors – looking under rocks and searching under logs and hedges to find creepy crawlies. If you just open your eyes, you’ll see that there is an incredible natural world out there waiting to be discovered.”
Vote For Your Local Nursery
As part of the campaign, Sudocrem are offering nurseries around the UK the chance to win support for playground regeneration or a mural, which will be painted by award-winning artist, Joy Pirkle. They have so far helped hundreds of UK nurseries improve their outdoor area. If you think you know a nursery that deserves to win, you can nominate them on the ‘Play More’ section here.
*All nurseries must be based in the UK and nominations close on 31.08.2018. For full Terms and Conditions, please visit www.sudocrem.co.uk/social-hub
I’m also working with Sudocrem on their Play More campaign, giving away an adventure kit worth £40, which has been carefully put together to encourage children to play outside. The kit includes:
– Play More t-shirt
– Play More sun hat
– Bug Pot
– Butterfly Net
– Magnifying glass
– Trowel or fork
To be in with a chance of winning this fab prize, simply enter my rafflecopter giveaway below. Open to UK residents only. Ends 05/08/18. Other T&Cs apply.
*Disclosure: This post is written in collaboration with Sudocrem.