When I started blogging, I did it simply because I enjoyed writing; I believed that it would never be anything more than a hobby. Not least of all because I honestly thought the only people who could ever make any money from it were the people who got in there quick, when the whole blogging thing first took off. I realise now that is true of some things but I seriously don’t know why I thought that about blogging in particular!
Fast forward to now and I still blog for the love of it… but now I also get a reasonable part- time income from it too. It is hard work, and there is so much more to it than I could possibly imagine before I got into it. But then again, when you do something you love, it doesn’t really feel like a job as such. And in some ways it has been easier, or at least more achievable, to monetise than I originally thought. I guess the saying is true that it often seems impossible until it is done. So I don’t foresee the popularity of blogging dwindling, if anything I think it will continue to grow.
I firmly believe that blogging can kind of be compared to books; in the sense that although the format might change (e.g. kindle books instead of hard copies), people continue to love to read books in one form or another – regardless of how popular TV, film and internet is. Regardless of other media, the love of books still remains strong.
So in future, I think blogging will still be popular, and YouTube and podcasts will continue to grow in popularity but not at the expense of written blogs. But I also think bloggers are versatile and flexible so will adapt to the latest trend, as an addition to the services they offer. I suspect platforms like wordpress will continue to be front- runners.
Blogging, I feel, has also become more of a supportive community than it used to be. We all have our strengths, our own angles and our unique points; so to an extent there is room for us all. By working together, we lift each other up, and this makes us all stronger. I think in future our community will continue to grow and thrive; with more collaborations, networking and team work within blogging. I think this will be the case both online and in real life via conferences, events and meet ups. I suspect we will also see an expansion on the number of PR agencies, and an increase in websites who connect bloggers to brands.
In summary, I would like to think that blogging will remain a viable way to earn an income and the community will continue to grow. At least, I hope so!
Disclosure: This post is written as part of a study by innovationcompany.co.uk on what bloggers see as the future of blogging. All thoughts and opinions are my own.